Working in tandem with your brand and wider communications strategy should be your approach to marketing digitally. We'll help you develop a strategy to identify who your target audience is, how to reach them across a wide range of channels and what tactics, creative and messaging will convert them.
Campaign management
Planning intelligent, multi-channel campaigns across your digital ecosystem is a critical part of the research and planning phase for any project. When you're ready to hit the button though, you need expert hands at the wheel to manage, optimise and evolve your strategy.
Our experienced team can run all of your paid and non-paid marketing campaigns on your behalf across just about any digital space, including:
- Social media advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Spotify and more)
- Google & Bing Ads
- A wide range of programmatic digital display systems
- SEO and content-driven campaigns
Email marketing
Connecting with your audience doesn't stop at the point that they buy from you or sign up to a mailing list. Email marketing is a critical component of any digital strategy that helps to retain, re-engage and energise your existing customers.
We can help you plan intricate and specialised automated user journeys based on the most actionable data you have about your customers or users, to make sure any communications they get from you is as tailored as possible. Our creative and marketing teams also work together to plan and deliver pro-active email marketing campaigns that are designed to achieve the goals you have as a business.
We are experienced in just about any well-known email marketing provider, including Mailchimp, Campaign Monitor, Active Campaign, Constant Contact and more.
Marketing automation
There are so many wonderful and powerful tools out there that can help you maximise your marketing output through automation. However these tools are nothing without skilled hands to get the most out of them. Our team has extensive experience working with clients who use HubSpot, Pardot, Marketo and more.
Our team are experts in planning marketing automation campaigns that will allow your team to focus their time on the things that matter most, avoiding laborious, repetitive marketing tasks that you don't want to be spending time on. Automating sections of your marketing strategy can also help improve your user conversion and retention rates considerably.
Paid search PPC
Paid search is a core part of most digital marketing strategies and part of our overall campaign management service. Our team can help you plan and deliver high-performing campaigns within a range of paid search spaces.
Our approach begins with detailed keyword research and landscape analysis, helping us understand how your competitors are operating in the space and where they're finding success. Then, we'll build strategies that help you find the right audiences for your business, attacking the weak spots and gaps in the market.
We work across Google Ads, Bing Ads and other search systems to ensure we get maximum coverage for your brand and reach as many users as possible.
Search engine optimisation (SEO)
SEO is one of the most important elements of any digital marketing strategy. It's a long game that requires time, patience and skill, but the rewards can be huge and very cost-effective.
At Three Part Story, we take a two-pronged approach to SEO; technical and qualitative.
Technical SEO is about making sure your website is as high performing as a brand new supercar from the moment it is launched and gives Google and other search engines the best possible chance of finding, crawling and ranking it for the terms you want it to. We'll make sure all code is fully optimised, your site works perfectly on mobile devices, your meta and structured data is correct and much more.
Qualitative SEO is the practice of optimising your content through keyword research and improving the backlink infrastructure of your site. Both technical and qualitative SEO need to be part of a continuously evolving approach and progress must be carefully measured against your digital objectives on a regular basis.
Social media marketing
Building a successful social media presence requires an understanding of your audience, your marketing and your own brand. Choosing the right channels is different for every organisation, but using them in the right way is the most critical thing to get right.
Every channel should have it's own objectives, tactics and communications approach to ensure your audience has a consistent but tailored experience with your organisation, no matter where they engage with you.
We help our clients build social media strategies, develop regular creative content and campaigns for their channels and also help them measure and analyse the effectiveness of their efforts.