Once we've got to know your business we start planning and working on strategies that meet the needs of your brand with your customers at the centre.
Your brand strategy is an all-encompassing plan for your brand that includes the definition of your business strategy, your clients and audiences, your brand positioning and messaging, your name, logo, tagline, marketing strategy and digital strategy. A well-defined brand strategy means a well-defined brand that understands exactly who it is and why it exists, its place in the market, its customers and it has a clear vision, mission and values.
Content & campaign strategy
Your content is how you talk to your audience and your campaigns are how we package up your content to tell your stories across multiple formats and media. It’s effectively the ongoing process of translating your communications goals into content to achieve them. We can help plan your content calendars and produce, manage and refine campaigns to maximise their effectiveness.
Your marketing strategy evolves from your brand, a deep understanding of your audience and the markets that you operate in. Tactics and tone change depending on who you are talking to and where you are talking to them. We help you establish your marketing and channel strategies to tell your stories and make your communications as effect as possible; identifying who to market to, where and how to market to them.
User experience strategy
Being a digital agency for nearly 20 years, user experience and user centred design has always been a core focus for us when creating websites, systems and online apps. Internet connected technologies will continue to evolve and we can help you make sure your services, websites and products are designed with users at the very core. We do that by including end users through planning and consultancy via surveying, focus groups and interviews and we facilitate and encourage user testing through our planning and production phase.
Digital transformation and service design
We’ve been designing and building complex online applications and integrated websites for many years. We can help you understand how to automate processes or move existing services into self service solutions that increase productivity and make things easier for your people, customers and users. Find out how we digitally transformed Cycling Scotland's Cycle friendly certification service or how we helped digitally transform Highlands and Islands Enterprise.